How to optimize Page Speed

Hi all,

Page load performance is far from optimal at the moment, especially on Mobile. While Accessibility, Best Practices and SEO score high (70 - 100), Performance scores rock bottom at no higher than 20 for Mobile on Page Speed insights.

I’ve already reduced image sizes, moved these to be hosted by Softr itself, and removed any Javascript and integrations that I don’t strictly need (e.g. Google Maps or HotJar).

Unfortunately, however, the other recommendations seem to be outside of my control. I am frankly very concerned about the impact of these performance numbers on end users and SEO.

Any other tips as to how you have improved your Softr page speeds? @artur , fully appreciate that many Softr websites may be for internal use only, and therefore performance is less of a priority. In my case, however, it’s critical to optimize conversion and reach more bookings. Hoping there is low hanging fruit that can be tackled performance-wise!

Much appreciate hearing everyone’s thoughts.


Google has recently said page speed has no impact on rankings however you will have high bounce rates on slow sites. How many blocks are you loading on the page you are testing ? How many rows on those blocks ?

Great question. The key pages (Homepage, Listing Page, Detail Page) would each have 1 to 2 dynamic blocks requiring calls to Airtable, i.e. a list or list-details block, and up to 6 ‘static’ blocks with text and/or assets.

Note that I do have different versions of the dynamic blocks (Desktop vs Mobile, Logged out vs. Logged In), but I’d assume in the background only the applicable block would be loaded? Also assuming that any ‘disabled’ blocks do not actually impact page performance when rendering the page.

Would it be possible to add a caching layer on top? Or any best practices for image hosting? I’m currently uploading assets to Softr ( assuming this leads to the best performance. All help is appreciated.

Regarding the use of Airtable, I have reduced the number of rows in the table from 7k to > 1k. Also limiting the number of items show on a list to 12 (instead of 24). Not seeing an immediate impact, but will keep you updated.