Emails / CRM / Unsubscribe best practices?

I’m currently setting up proper e-mail automations for my Softr page and was wondering what email tech stacks you guys use. It seems like there are three options:

  1. Use an email service like MailChimp and send new users over via Zapier
  2. Use a CRM such as Hubspot with integrated emails
  3. Build my own automation via Airtable where I build my own unsubscribe button via and simply send out the e-mail based on automations.

I’d love to hear how you’re all currently approaching email marketing and CRMs - build your own or just plug in other tools?

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Mailchimp is better for mass emails than HubSpot. Excluding other HubSpot fees, the costing of Marketing emails on HubSpot vs email sends in Mailchimp is most likely cheaper.

HubSpot is better if you’re looking to send one-to-one emails alongside a rich contact profile and plane on integrating other HubSpot features into your app like forms, tracking cookies, etc.

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Have you had any experience just building it yourself in Airtable?

Hi @Tim_ClimatEU I agree with three posibilities yo wrote above. After having tested different alternatives, I am using this one because it works in a really nice way… it is old sendinblue

PD: My steps are from Softr> Airtable>Make>Brevo. I prefer do it in this way because I complete info before sending all info to Brevo

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@Tim_ClimatEU Did you make any decisions in the end?

I use Airtable + Make for emails my B2B clients. It’s a relatively small email list (<300).

I just recently played around with an unsubscribe button. It works via webhook from just clicking the link. The problem I’ve discovered upon first trial is that some spam filters auto-click these links, resulting in an unintended unsubscription.

This made me appreciate the utility in a further stage of having to click something on the resulting unsubscribe page. My only quandry for that would be how to pass the email address of the person onto the softr unsubscription page… I’d be all ears to anyone who has a solution to this.

Currently, I have a really unelegant approach where users land on a page that has a logged in and a logged out interface. If they’re logged out, they need to type in their email, if they’re logged in, they just need to set their emails to “none”.

Not very elegant at this point, but I’m looking to find a dedicated email tool that I integrate with anyway, mabye Brevo or Mailchimp or …

I just have a lot of users, so it gets really expensive for me with other tools.

Raul, is this working well for you?
I’ve been looking at Brevo but wasn’t sure how well I can integrate it.
How complicated was the integration for you?