Emails / CRM / Unsubscribe best practices?

I’m currently setting up proper e-mail automations for my Softr page and was wondering what email tech stacks you guys use. It seems like there are three options:

  1. Use an email service like MailChimp and send new users over via Zapier
  2. Use a CRM such as Hubspot with integrated emails
  3. Build my own automation via Airtable where I build my own unsubscribe button via and simply send out the e-mail based on automations.

I’d love to hear how you’re all currently approaching email marketing and CRMs - build your own or just plug in other tools?

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Mailchimp is better for mass emails than HubSpot. Excluding other HubSpot fees, the costing of Marketing emails on HubSpot vs email sends in Mailchimp is most likely cheaper.

HubSpot is better if you’re looking to send one-to-one emails alongside a rich contact profile and plane on integrating other HubSpot features into your app like forms, tracking cookies, etc.

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Have you had any experience just building it yourself in Airtable?

Hi @Tim_ClimatEU I agree with three posibilities yo wrote above. After having tested different alternatives, I am using this one because it works in a really nice way… it is old sendinblue

PD: My steps are from Softr> Airtable>Make>Brevo. I prefer do it in this way because I complete info before sending all info to Brevo